Why your Website needs a Privacy Policy


So, you’ve got a website or blog up and running…*HIGH FIVE*. Now, it’s time to make sure it’s all legal.

We want to preface this article by saying that The Launch Bosses are not The Legal Bosses. However, we can speak of what we know and what we’ve read on the internet.

So, the first question you are asking yourself is, “do I need a privacy policy?” And the answer is almost always YES. It is required by law in almost every instance. If you are collecting data from users on your site, you must have a privacy policy in place that outlines how you are using that data. It could mean telling them that you are selling their info to a third party (yuck!) or it could mean that you are using it to give them a better experience on the site. For example, cookies being used to generate relevant ads. 

These are all instances where you are collecting info from someone:

  • You are gathering emails for your newsletter or blog

  • You have a contact form on your website

  • You sell digital or physical products on your website

  • You use any kind of analytics software including Google Analytics or Squarespace Analytics which comes automatically installed on any Squarespace site.


What’s the difference between a Terms and Conditions page and a Privacy Policy?

The Privacy Policy tells users how you are using their info, whereas the the Terms and Conditions page sets the rules for using your website. There’s no legal requirement to have a TOS on your site.


So, where do you put this unattractive but important legal information?

Most times, you will see a Privacy Policy in the footer of a website.  Don't bury it deep within a page where no one can find it. It should be a visible link on every page of your site, which is why the footer is the best place, even if it's a smaller font.


Don't have a lawyer in the family and don't have the money to afford someone writing up your privacy policy? 

We've got a solution! Visit this Privacy Policy Generator site for a free version of Terms and Privacy Policy. Fill out a few form fields and let them generate a standard policy for you. You can manipulate it how you see fit for your business. Also, feel free to gander at other websites Privacy Policy for things you may want to include in your own.  No privacy policy is perfect right out of the box, adjustments may need to be made.